Top 10 countries for travel and tourism in 2024: Despite the challenges posed by the pandemic, the industry is set for a significant rebound and is expected to drive global international tourist arrivals. According to the World Economic Outlook Report, the tourism sector grew by 2.9% in 2024 and by 3% in 2023. The World Economic Forum, in its recently released Travel and Tourism Development Index (TTDI), shares the top countries gaining popularity in the travel and tourism industry.
The top 10 countries for travel and tourism in 2024 are:
| Rank | Country | Score |
| 1 | United States | 5.24 |
| 2 | Spain | 5.18 |
| 3 | Japan | 5.09 |
| 4 | France | 5.07 |
| 5 | Australia | 5.00 |
| 6 | Germany | 5.00 |
| 7 | United Kingdom | 4.96 |
| 8 | China | 4.94 |
| 9 | Italy | 4.90 |
| 10 | Switzerland | 4.81 |
Source: World Economic Forum, compiled by the United Nations World Tourism Organisation.
United States of America
Spain
Japan
France
Australia
Germany
United Kingdom
China
Italy
Switzerland